Joke Craft
A Joke’s Hidden Contract: Why the Setup Matters
A joke’s setup earns its turn by teaching the audience what to expect, so the punchline feels surprising, clear, and…
sections
Joke Craft
Premises, patterns, reversals and the choices that make a joke legible.
Our point of view
Comedy rewards close attention.
A laugh can arrive in an instant; the choices behind it are worth taking slowly. We look at comedy with curiosity, without treating one taste or response as universal.